New Yorker Mannequin Holding Easter Egg on Facade

New Yorker Easter Facade

This New Yorker VFX advertisement transforms the facade of its store into an augmented display. The ad humorously reimagines a storefront with a computer-generated imagery showcase, unveiling a mannequin holding an object against a checkered backdrop.

The dynamic display blends creativity with a memorable twist on seasonal fashion. The scene shifts into a springtime celebration filled with vibrant green grass, colourful flowers, and a giant Easter egg with rotating 3D text inviting shoppers inside.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Shortlisted at the FOOH Awards 2025

Credits

Brand:NewYorker
Artist:lemons.cgi
Agency:Lemons
Production:Lemons
VFX:Lemons
Sound:Lemons

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:March 25, 2024
Source:Instagram