J.Cafe Giant Coffee Cup Falls from Above
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this J.Cafe CGI ad, a woman strolls casually in front of the café when a massive green coffee cup crashes down onto the pavement, trailed by bouncing coffee beans. The ad humorously reimagines an urban street as the stage for J.Cafe’s larger-than-life coffee experience, punctuated by a dramatic drip of coffee from above and a sleek lid sealing the scene. A creative moment that masterfully blends humor and brand identity with a memorable twist on daily coffee rituals.
