FOOH Impact Score:
Impressive
Learn moreThis Starbucks faux ooh ad begins with a picturesque view of a Starbucks store in Singapore, framed by the iconic Marina Bay Sands in the background, just as two giant Starbucks drinks crash onto the roof. This moment cleverly highlights the dynamic appeal of the brand’s Shiok-ah-ccinos as the building shakes and the Merlion Bearista gleefully hops in, captivated by the massive Lychee Strawberry Cream and Yuan Yang Coffee drinks before bouncing up the stairs toward the action. As a perfect blend of engaging storytelling and innovative product integration, the computer generated imagery enhancement is designed for driving awareness and excitement around the limited-time flavors available in Singapore.
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