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Veuve Clicquot Black Horses Run on Rodeo Drive

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FOOH Impact Score

Outstanding

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: Beverly Hills

Effect / Animation: Character Animation

Surroundings: Rodeo Drive, City

Date posted: October 4, 2024

Source: Instagram

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Imagine a luxury fashion avenue turning into a racetrack. That’s the dynamic premise of this Veuve Clicquot faux ooh ad featuring the buzzworthy Polo Classic in Los Angeles. The video unfolds as the scene opens with a view of the Stefano Ricci store on Rodeo Drive where people are walking nearby, and a text overlay appears on the screen saying Veuve Clicquot Polo Classic. The scene then shifts to a California street where all the stoplights are green, and a black horse swiftly passes by the camera with a yellow seat and the brand’s logo. The scene changes again to a street view of Rodeo Drive showing the buildings, the road, and people walking, and on the road several black horses are running as the camera captures them passing closely in front of the lens. Using impactful CGI effects, this Veuve Clicquot faux ooh ad transforms Rodeo Drive into an engaging product showcase.

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