BHV Giant Tag on Store

This Le BHV Marais fake ooh ad begins with a view of the iconic storefront, silently buzzing as people move along the street below. This moment cleverly highlights the store’s limited-time promotional event as the building’s facade dramatically slides downward, morphing into a yellow spiral that wraps around the shape of the structure, revealing the text LA BHV WEEK. A giant yellow tag then emerges from the spiral fold, showcasing the dates LA BHV WEEK 10.10 17.10, briefly pausing mid-screen before floating gracefully upward and attaching to the building’s rooftop tower. As a perfect blend of captivating storytelling and authentic product integration, the augmented reality enhancement is designed for building anticipation and awareness around this exclusive retail campaign.