BHV Giant Tag on Store
Facade Slides, Wraps, and Attaches
This fake out-of-home advertisement for Le BHV Marais begins with a view of the iconic storefront. The building’s facade dramatically slides downward, morphing into a yellow spiral that wraps around the structure, revealing the text 'LA BHV WEEK'.
A giant yellow tag then emerges from the spiral fold, showcasing the dates 'LA BHV WEEK 10.10 17.10'. It briefly pauses mid-screen before floating gracefully upward and attaching to the building’s rooftop tower.
This augmented reality enhancement is designed to build anticipation and awareness around the store's limited-time promotional event, an exclusive retail campaign.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:_thesunproject
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