PSG Giant Jersey Banner Unveiled at Pont des Arts

This Paris Saint-Germain FOOH campaign begins with a sweeping aerial view of the Opéra buildings and the Pont des Arts coming into focus. This moment cleverly highlights the club’s creative collaboration with École Camondo as the camera pauses to reveal a giant banner—a collector poster created by a student—hanging boldly from the bridge, featuring a distinct design topped with a giant yellow diamond. The camera continues its motion beneath the bridge, where it re-emerges on the other side to showcase the reverse of the same banner, prominently featuring individuals adorned in Paris Saint-Germain's striking colors, while the logos of Paris Saint-Germain and Atalanta 1907 appear above the bridge in unison with the cityscape. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for promoting the 2025–2026 UEFA Champions League collector poster series.