PSG Giant Jersey Banner Unveiled at Pont des Arts

This Paris Saint-Germain FOOH campaign opens with an aerial view of the Opéra buildings, transitioning to focus on the Pont des Arts. The camera pauses to reveal a giant banner, a collector poster created by an École Camondo student, hanging boldly from the bridge. This banner features a distinct design topped with a giant yellow diamond, highlighting the club’s creative collaboration.

The camera then moves beneath the bridge, re-emerging on the other side to display the reverse of the banner. This side prominently features individuals in Paris Saint-Germain's colours, while the logos of Paris Saint-Germain and Atalanta 1907 appear above the bridge, integrated with the cityscape. This CGI-enhanced video promotes the 2025–2026 UEFA Champions League collector poster series.