FOOH Impact Score:
Outstanding
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This e& group vfx advertising begins with a drone buzzing over a pristine soccer field, with the iconic Etihad Towers visible in the distance. This moment cleverly highlights the creative possibilities of the partnership as Manchester City stars Manuel Akanji, Julián Álvarez, and Erling Haaland engage in an imaginative training session—Akanji pilots a drone carrying a floating soccer goal, Álvarez delivers a precise pass, and Haaland, balancing behind one leg, scores a pinpoint shot into the airborne target board. As a perfect blend of dynamic storytelling and insightful product integration, the computer generated graphics enhancement is designed for celebrating team unity and shared adventures in Abu Dhabi.