FOOH Impact Score:
Outstanding
Learn moreIn this e& Group fake out of home ad, three Manchester City players train on a soccer field with the Etihad Towers in the background. The scene unfolds as Manuel Akanji operates a remote-controlled drone carrying a soccer goal, allowing Julian Alvarez to set up Erling Haaland for a fantastic shot. Haaland focuses intently, takes his shot from behind one leg, and scores by hitting a target board in the airborne goal, showcasing the team's camaraderie in Abu Dhabi. With a Distinctive use of computer generated graphics, this e& Group fake out of home ad transforms a regular soccer drill into a fresh, relatable spectacle, highlighting e& Group’s partnership with Manchester City.
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