Renault Giant Glowing Number 5 at Arc de Triomphe
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Learn moreCredits
Brand: Renault
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This Renault CGI campaign begins with a nighttime view of the Arc de Triomphe, where a glowing blue number 5 floats diagonally at the center of the monument. This moment cleverly highlights the return of the iconic R5 to the streets of Paris, as the camera shifts angles and moves closer to the illuminated digit suspended above pedestrians, capturing awe and curiosity from below. As a perfect blend of creative storytelling and authentic product integration, the computer generated graphics enhancement is designed for announcing Renault’s electrifying comeback in the capital.
