Renault Giant Glowing Number 5 at Arc de Triomphe

This CGI campaign features a giant, glowing blue number 5 floating diagonally at the centre of the Arc de Triomphe. The scene, captured at night, highlights the return of the iconic Renault R5 to the streets of Paris.

The camera shifts angles and moves closer to the illuminated digit, suspended above pedestrians, capturing their awe and curiosity. This computer-generated graphics enhancement serves as a creative announcement for Renault’s electrifying comeback in the capital, blending storytelling with authentic product integration.