GLONIS Giant Jeans Land Above Building

Jeans Descend on TIME Surco Building

This GLONIS fake out-of-home advertisement features a helicopter appearing above the TIME Surco building. A massive pair of jeans slowly descends onto the rooftop.

The ad humorously reimagines the cityscape as a launchpad for fashion, with the jeans symbolising a bold arrival of the brand’s latest release. This creative piece masterfully blends humour and curiosity with a resonant reveal of the upcoming product.

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FOOH Impact ScoreSolid
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Credits

Brand:GLONIS
Artist:Valtabohm
Agency:Valtabohm
Production:Valtabohm
VFX:Valtabohm
Sound:Valtabohm

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Peru
Date posted:November 15, 2024
Source:Instagram