GLONIS Giant Jeans Land Above Building
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this GLONIS fake out of home ad, a helicopter appears above the TIME Surco building just as a massive pair of jeans slowly descends onto its rooftop. The ad humorously reimagines the cityscape as a launchpad for fashion, with the jeans symbolizing a bold arrival of the brand’s latest release. A creative piece that masterfully blends humor and curiosity with a resonant reveal of the upcoming product.
