FOOH Impact Score:
Impressive
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This Aigle cgi video begins with three massive boots slowly descending into the iconic Place des Vosges in Paris, creating an unexpected city scene. This moment cleverly highlights the practicality of the Boot Finder functionality as enormous Aigle Patent rain boots bounce onto the pavement and gently scatter, while a hand holding a phone appears and quickly taps through the Aigle website to place an order, all as more boots hover in the sky. As a perfect blend of engaging storytelling and creative product integration, the computer generated imagery enhancement is designed for helping customers easily find their perfect pair of boots.