Renova Giant Red Cloth Glides Through Seoul
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Renova mixed reality ad, a flowing red cloth snakes through the curved alleys of Bukchon Hanok Village, setting a vibrant tone against the traditional rooftops. The ad humorously reimagines Seoul’s landmarks with a suspended roll of bold red tissue spiraling around Namsan Tower and floating above a bustling pedestrian crossing, presenting Renova as a fashion-forward lifestyle essential. A captivating experience that masterfully blends humor and creativity with a memorable twist on paper’s place in urban culture.
