Renova Giant Red Cloth Glides Through Seoul

Renova's Red Cloth in Seoul

This mixed reality advertisement for Renova features a flowing red cloth. It gracefully snakes through the curved alleys of Bukchon Hanok Village, creating a vibrant contrast against the traditional rooftops.

The ad humorously reimagines Seoul’s landmarks, showcasing a suspended roll of bold red tissue spiralling around Namsan Tower and floating above a bustling pedestrian crossing. This presentation positions Renova as a fashion-forward lifestyle essential.

The video offers a captivating experience, blending humour and creativity with a memorable twist on paper’s place in urban culture.

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Credits

Brand:Renova
Artist:camylbuena

Metadata

Work Type: FOOH
Country:South Korea
City:Seoul
Date posted:July 3, 2024
Source:Instagram