Dubai Mall Giant Suitcases Roll Through City

Burj Khalifa Backdrop, Conveyor Belt Luggage

This mixed reality advertisement for Dubai Mall features an aerial view gliding over the road in front of Dubai Mall, with the Burj Khalifa in the background. Giant green and red suitcases glide along the pavement, resembling luggage on a conveyor belt.

As the oversized luggage continues its journey, a jet aircraft passes overhead, towing a large banner promoting Dubai Mall’s airport check-in service. The banner invites travellers to check in before their flight and enjoy last-minute shopping, accompanied by a visual of a bright yellow suitcase next to an airline ticket. The plane and banner then drift out of frame.

The towering bags keep moving forward until the video concludes on a clean white screen displaying the Dubai Mall logo. This CGI ad transforms the cityscape into a relatable spectacle, highlighting Dubai Mall’s convenient pre-flight check-in and shopping experience.

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Credits

Metadata

Work Type: FOOH
City:Dubai
Date posted:July 15, 2024
Source:Instagram