Roche Bobois Bubble Sofas at Pont Alexandre III

This Roche Bobois mixed reality ad features the brand’s iconic Bubble sofa, set against the backdrop of Pont Alexandre III in Paris. The video opens with a misty view of the Seine River, with small boats and trees, and the Eiffel Tower blurred in the background due to lens brightness.

The camera pans from the centre of the bridge towards its side, revealing a row of colourful Bubble sofas placed along the edge. As the camera mimics a walking motion, it approaches one of the monumental bridge pillars topped with a golden statue, just before the Roche Bobois logo appears. This augmented reality ad transforms a storied Parisian location into a product showcase.