Roche Bobois Bubble Sofas at Pont Alexandre III

Imagine the Eiffel Tower needing a new look for fashion week. That’s the captivating premise of this Roche Bobois mixed reality ad featuring the brand’s iconic Bubble sofa. The video unfolds as the scene opens with a misty view of the Seine River, small boats gently drifting on the water beneath a light fog, with trees and the Eiffel Tower blurred in the far background due to the strong lens brightness. The camera slowly pans from the center of the bridge toward its side, revealing a clean row of colorful Bubble sofas placed along the edge, each one standing out against the urban canvas. As the camera mimics a walking motion, it approaches one of the monumental bridge pillars topped with a golden statue, just before the Roche Bobois logo elegantly appears on the screen. Using distinctive augmented reality, this Roche Bobois mixed reality ad transforms a storied Parisian location into an effective product showcase.