FOOH Impact Score:
Solid
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Imagine a whale floating through a cityscape. That’s the captivating premise of this Qatar Living Properties fake ooh ad featuring a cinematic property reveal in Lusail. The video unfolds as the scene opens at a street in front of Place Vendôme Mall, where a whale floats above the road. Next to it is a building covered with cloth printed with the FGREALTY and C VIEW Residence logos. From an aerial view, one whale floats above the covered building, another flips above nearby structures, and a third glides along the street. Two helicopters then pull off the cloth, revealing the building as the whales continue to glide. This campaign invites everyone to own a ready-to-move-in FGREALTY property just steps away from Vendôme Mall, the heart of Lusail in Qatar. Using engaging CGI, this Qatar Living Properties fake ooh ad transforms urban streets into an innovative product showcase.