IKEA Blue Shopping Bag Stands on Highway

Imagine a colossal shopping bag doubling as highway infrastructure. That’s the resonant premise of this IKEA Philippines FOOH ad featuring the brand’s innovative Click & Collect and truck delivery service. The video unfolds as the scene opens with a stunning aerial shot of Iloilo City, showcasing its riverside highways bustling with passing cars. The view shifts to another aerial perspective of a highway, where a massive blue IKEA shopping bag sits over the road, perfectly sized for cars to pass underneath. This campaign announces that shoppers in Iloilo can now enjoy IKEA through truck delivery via www.IKEA.ph or through their Click & Collect. Using captivating CGI effects, this IKEA Philippines FOOH ad transforms a busy highway into an imaginative product showcase.