IKEA Blue Shopping Bag Stands on Highway
IKEA Bag Highway Infrastructure in Iloilo
This IKEA Philippines FOOH (fake out-of-home) ad features a colossal shopping bag doubling as highway infrastructure. The video opens with an aerial shot of Iloilo City, showcasing its riverside highways. The view then shifts to another aerial perspective of a highway, where a massive blue IKEA shopping bag sits over the road, perfectly sized for cars to pass underneath.
The campaign announces that shoppers in Iloilo can now enjoy IKEA through truck delivery via www.IKEA.ph or through their Click & Collect service. Using captivating CGI effects, this ad transforms a busy highway into an imaginative product showcase for IKEA's innovative Click & Collect and truck delivery services.
B
FOOH Impact ScoreSolid
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Credits
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