FOOH Impact Score:
Solid
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In this enviaflores CGI campaign, a cascade of yellow flowers spills from a massive billboard affixed to a city building, transforming its facade into a glowing floral sculpture. The ad dramatically reimagines urban architecture as a living love letter, with golden roses and dried blooms bursting outward beneath a bright pink sign that reads 'If you love her, send her yellow flowers,' directly linking passion with gesture. A captivating CGI campaign that masterfully blends creativity with brand identity, physically bringing the company's message of romantic expression to life and offering a visual invitation paired with a limited-time discount offer.