FreeCô Giant Bottle in Edificio Martinelli

In this FreeCô FOOH ad, the scene opens with a panoramic shot capturing São Paulo’s sprawling skyline before the camera zooms in on a towering 60 mL FreeCô Sanitary Odorizer bottle, casually leaning against the historic Edifício Martinelli and resting on an adjacent rooftop. The scene unfolds as the visual transitions to a sleek display of the FreeBrands logo alongside a bold graphic of the number “10” and the word “anos,” celebrating FreeCô’s decade of presence in the market. With an effective use of augmented reality, this FreeCô odor-neutralizing spray ad transforms familiar urban landmarks into a fresh, relatable spectacle, highlighting FreeCô’s milestone anniversary campaign.