FreeCô Giant Bottle in Edificio Martinelli
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FreeCô Bottle Rests on São Paulo Rooftop
This FreeCô FOOH advertisement opens with a panoramic shot of São Paulo’s skyline. The camera then zooms in on a towering 60 mL FreeCô Sanitary Odorizer bottle, depicted leaning against the historic Edifício Martinelli and resting on an adjacent rooftop.
The visual transitions to a display of the FreeBrands logo, accompanied by a bold graphic of the number “10” and the word “anos.” This highlights FreeCô’s decade of presence in the market as part of its milestone anniversary campaign.
Utilising augmented reality, this FreeCô odor-neutralising spray ad transforms familiar urban landmarks into a fresh, relatable spectacle.
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