Samsung Spaceship Emerges from Building

Imagine a landmark hotel transforming into a portal for extraterrestrial content. That’s the captivating premise of this Samsung mixed reality ad featuring their AI TV. The video unfolds as a hand holding a Samsung remote is seen in front of the Hotel Riu Plaza España, which reveals a massive digital billboard depicting a spaceship. As the camera zooms into the futuristic ship, it then cuts back to the hand pressing the central button on the remote — triggering the spaceship to burst through the billboard, becoming fully tangible. A radiant light beam from the now-real UFO cascades across the plaza, mimicking an interaction with the physical space below. Using vivid computer generated imagery, this Samsung mixed reality ad transforms an ordinary cityscape into an impressive product showcase.