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Samsung Giant Washing Machine Washes Mihai Viteazul Statue

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FOOH Impact Score

Solid

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Credits

Brand: Samsung

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Fluid & Splash

Surroundings: Piața Universității, Mihai Viteazul Statue

Date posted: October 8, 2025

Source: Instagram

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Imagine a national monument needing a deep clean. That’s the captivating premise of this Samsung mixed reality ad featuring AI Wash technology. The video unfolds as the scene opens with a view of the Mihai Viteazul Statue at Piata Universitatii, then suddenly, a giant front-load washing machine appears beside the statue. Through its transparent door, the statue is visible as if it’s inside the washer. The machine starts spinning with water inside, creating the illusion that the statue is being washed. The camera zooms in and out, highlighting the action as the washing continues. After the cycle finishes, the giant washing machine vanishes, and the once-weathered statue stands pristine, clean, and dressed in white with a flowing red cape. Using dynamic CGI effects, this Samsung mixed reality ad transforms a historical monument into an effective product showcase.

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