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Ground Turns into Green Field in NYC

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Credits

Brand: Lenovo

Agency / Production / VFX: Unknown

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This Lenovo FOOH ad begins with an open concrete surface at the Mets–Willets Point station near Citi Field, featuring a glass structure standing in the middle. This moment cleverly highlights the versatility of the product as the barren space transforms into a lush, vibrant green field, blooming with colorful flowers. The still structure, powered by solar panels, fills with clear water as bubbles rise to the surface, showcasing a surreal transition. As the scene evolves, the camera zooms out to reveal the entire transformation being edited on the screen of the Lenovo Yoga Pro 9i, reinforcing that anything is possible with the new device. As a perfect blend of Distinctive storytelling and Engaging product integration, the CGI effects enhancement is designed for showcasing the creativity and power of Lenovo’s technology.

Metadata

Brand Industry: Consumer Electronics & Technology

Country: United States of America

City: New York

Effects / Animations: Large Objects, Object Animation, Fluid, Growth

Surroundings: Mets–Willets Point Station, Citi Field Baseball Staduim

Posted on August 3, 2023

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