Ground Turns into Green Field in NYC
NYC Concrete Transforms to Green Oasis
This Lenovo FOOH advertisement opens on an open concrete surface at the Mets–Willets Point station near Citi Field, where a glass structure stands centrally. The barren space transforms into a lush, vibrant green field, blooming with colourful flowers. The still structure, powered by solar panels, fills with clear water as bubbles rise to the surface, creating a surreal transition.
As the scene evolves, the camera zooms out to reveal the entire transformation being edited on the screen of the Lenovo Yoga Pro 9i. This highlights the versatility and power of the new device, demonstrating that anything is possible with Lenovo’s technology. The CGI effects enhance the storytelling and product integration.
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FOOH Impact ScoreImpressive
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Credits
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