Haier Giant Washing Machine on Elbe River

Imagine a world-famous river turning into a laundry lane. That’s the engaging premise of this Haier cgi ad featuring its signature front-load washing machine. The video unfolds as the scene opens with the Elbe River in the foreground, while the bustling port of Hamburg and the iconic Elbphilharmonie concert hall appear in the background. A ship cruises down the river carrying a giant Haier washing machine, gleaming in white with a sleek black door. As the camera pulls back, a tennis ball whizzes into view and strikes the machine, triggering the door to swing open. Massive, soiled tennis outfits are tossed inside, the door shuts, and the drum jumps into action. Moments later, the clean garments burst out, accompanied by green tennis balls marked with the Haier logo, floating briefly at center screen before drifting away. The video closes with the logos of BitPanda, Hamburg Open, and Haier, labeled Official Sponsor. Using computer generated graphics, this Haier cgi ad transforms an everyday appliance into an dynamic product showcase.