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Bonpoint Building and Eiffel Tower Transform

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Bonpoint

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Simple Motion, Morphing & Transformation, Inflation, Floating & Flying Objects

Surroundings: Eiffel Tower, Shopping Venue

Date posted: January 5, 2024

Source: Instagram

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This Bonpoint cgi video begins with the Eiffel Tower slowly morphing into a massive teddy bear, draped in soft textures inspired by the brand's signature detail. This moment cleverly highlights the comfort and craftsmanship of Bonpoint's children's fashion as cherries gently waft through Parisian skies, and familiar architecture takes on the look of rope-woven facades, transforming the city into a surreal playland. As a perfect blend of distinctive storytelling and creative product integration, the computer generated graphics enhancement is designed for brand awareness among families and design-savvy audiences.

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