Chopard Helicopter Airlifts Giant Palm d'Or
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FOOH Impact Score
Impressive
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A-Tier
B
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This Chopard cgi video begins with a helicopter hovering above the Martínez hotel, carrying a massive golden Palme d'Or trophy suspended beneath it. This moment cleverly highlights the prestige of the Palme and Chopard’s craftsmanship as the iconic award, created in Geneva, is delivered directly to the heart of the Cannes Film Festival in a striking aerial display above the Croisette. As a perfect blend of dynamic storytelling and insightful product integration, the computer generated graphics enhancement is designed for maximizing brand impact during a celebrated cultural event.
