Miami Design District "Eye Dome" Floating Umbrellas
Miami Design District 'Eye Dome' Umbrellas
This FOOH (fake out-of-home) CGI advertising video transforms a tropical city plaza with visionary architecture and floating sculptures. The engaging premise features a geodesic dome installation, inspired by Buckminster Fuller's Fly's Eye Dome, rising at the centre of the Miami Design District.
A canopy of coordinated umbrellas drifts overhead like sculptural confetti, surrounding the massive dome structure. This showcases the synergy between form, function, and artistic expression in a public space. Using computer-generated imagery, the FOOH VFX advertising transforms a downtown plaza into an innovative product showcase.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Zimo
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