Superman Logo Appears on Empire State Building
Outstanding
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This FOOH ad campaign begins with a nighttime shot of the Empire State Building illuminated against a deep, urban sky. This moment cleverly highlights the dynamic appeal of Superman as a sudden lightning strike hits the tip of the building, lighting up its windows and shifting their color to blue. Gradually, the iconic Superman logo emerges from the glow, surrounded by an intense red plasma light that overtakes the blue from bottom to top before releasing a dramatic red beam into the sky. As a perfect blend of captivating storytelling and creative product integration, the VFX enhancement is designed for promoting the Superman movie, only in theaters July 11, 2025.
