Paramount Pictures Inflated Purple Character
IF FOOH Ad: Purple Character
This FOOH advertisement begins with a Morris column displaying the movie IF poster. The scene then smoothly pans to reveal a massive CGI installation of the film's beloved purple character, towering over the plaza.
The character is brought to life by an air pump, joyfully waving at passersby. This interactive and heartwarming spectacle is designed to spark smiles and excitement, inviting everyone to experience IF in cinemas on May 8.
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FOOH Impact ScoreSolid
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