Paramount Pictures Inflated Purple Character

This IF FOOH ad begins with a Morris column featuring the movie IF poster, then smoothly pans to reveal a massive installation of the beloved purple character towering over the plaza. This moment cleverly highlights the film’s magic as the character is brought to life by an air pump, joyfully waving at passersby and creating an interactive and heartwarming spectacle that sparks smiles and excitement. As a perfect blend of Creative storytelling and Effective product integration, the CGI enhancement is designed for inviting everyone to experience IF in cinemas on May 8.