4GAMECHANGERS Green Moss Covers Building Facade

In this 4GAMECHANGERS fake out of home ad, the scene opens outside the Marx Halle where passersby walk casually by the event venue. The scene unfolds as green moss slowly begins to sprout from behind a large 4GAMECHANGERS poster, creeping steadily across the entire facade of the building before massive, lush trees and varied plants dramatically emerge from the back, extending up to the roof. With a memorable use of computer generated imagery, this 4GAMECHANGERS sustainability campaign fake out of home ad transforms an urban event location into a vivid symbol of environmental transformation, highlighting 4GAMECHANGERS’s commitment to sustainability and climate awareness.