POCO Giant Smartphone Installation Seen from the Sky
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this POCO FOOH campaign, a giant POCO F7 smartphone floats effortlessly above the clouds, appearing outside airplane windows and capturing the attention of travelers at cruising altitude. The scene unfolds as passengers gaze out to see the towering phone hovering beside them mid-flight, revealing stunning coastlines below and showing that the F7 has truly "landed" by soaring above the ordinary. With a dynamic use of CGI, this POCO smartphone moment creatively transforms a routine travel experience into a fresh, relatable spectacle, highlighting POCO’s ambition to quite literally elevate mobile innovation.
