Motorola Crystals Reveal "Razr" and "Moto Buds"

Orange Building Catches Crystal Rain

This CGI campaign for Motorola features a crystal-inspired transformation of its iconic products. The video opens with a dazzling skyline showered in stardust, with twinkling stars and luminescent buildings reminiscent of Swarovski crystals sparkling in the darkness. The camera then zooms out to show crystals cascading down like raindrops.

These accumulating crystals softly land on the Orange Building’s roof, shaping a crystalline structure and a rectangular silhouette. They then slide off to unveil a grand Motorola Razr phone, adorned with diamond patterns and small shimmering crystals, accompanied by a Moto Buds case that opens to expose crystal-accented earbuds.

As the scene gently fades, the remaining crystals elegantly rearrange into the Motorola logo alongside the title "Collections and Crystals by Swarovski," all against a sleek black background. This Motorola CGI campaign uses distinctive CGI effects to transform the cityscape and product reveal into an innovative product showcase.

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Work Type: FOOH
Date posted:September 5, 2025
Source:Instagram