Apollo Optics Tennis Ball Shifts Into Giant Glasses

This Polo Ralph Lauren faux OOH advertisement transforms the Apollo Optik store in Frankfurt into a Wimbledon-style centrepiece. The building, located on Frankfurt's bustling Zeil shopping street, is wrapped in a giant tennis court facade.

The scene features bright green court lines, massive tennis balls bouncing off the sidewalk, and a tennis racket seemingly crashing through an upper window. Through augmented reality, this display converts an everyday optical store into a premium, sports-infused experience.