HEMA Giant "Takkie" at Grote Markt
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FOOH Impact Score
Impressive
S
A-Tier
B
C
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Brand: HEMA
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Imagine a historic town square turned into a stage for a cuddly surprise. That’s the engaging premise of this HEMA fake out of home ad featuring a giant plush dog named Takkie. The video unfolds as the camera pans across the recognizable Grote Markt and its paved courtyard, where a massive gray Takkie plush toy sits in the center, gently moving its head, blinking, and waving playfully at passersby. Using augmented reality, this HEMA fake out of home ad transforms an ordinary city square into a clear product showcase.
