HEMA Giant "Takkie" at Grote Markt
Takkie Waves at Passersby
This HEMA fake out of home ad transforms a historic town square into a stage for a cuddly surprise. The video opens with a pan across the recognisable Grote Markt and its paved courtyard.
A massive, grey Takkie plush toy sits in the centre, gently moving its head, blinking, and playfully waving at passersby. Using augmented reality, this HEMA fake out of home ad transforms an ordinary city square into a clear product showcase.
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FOOH Impact ScoreImpressive
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Credits
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