Duty Free Golden Cake Hot Air Balloon
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Qatar Duty Free CGI ad, the scene opens inside Hamad International Airport, highlighting the iconic Lamp Bear before transitioning into the vibrant Qatar Duty Free space. The ad humorously reimagines airport shopping with giant hot air balloons shaped like luxury items—including a watch, a handbag, and sunglasses—floating upward as onlookers gaze, culminating in a golden cake-shaped balloon carrying waving passengers. A creative piece that masterfully blends fun and brand identity with a memorable twist on travel retail.
