LEGO Dragon Emerges from Sky Portal

Staff Pick

Red Dragon Lands on Big Ben

This LEGO fake out-of-home ad features an epic LEGO Fortnite challenge, set against the backdrop of Big Ben. The video opens with two women smiling at the camera, with Big Ben in the background, before the clouds split open to reveal a rift. A massive blue vehicle descends from this portal.

Moments later, a flying red dragon swoops down and lands atop the iconic clocktower, which is depicted as being made entirely from LEGO bricks. As the sky seals, crowds below capture the event on their phones. The dragon breathes fire before launching into the air again, soaring over the River Thames.

A second rift then reopens, welcoming both the dragon and the vehicle back through it before they vanish above the skyline. Using distinctive computer-generated graphics, this LEGO fake out-of-home ad transforms the London landmark into an innovative product showcase.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Agency / Production / VFX:ICHI Worldwide, Big Farmer, Robin Roeske
Sound:Laced Audio
Creative Director:Ryan Seville

Metadata

Work Type: FOOH
City:London
Date posted:December 4, 2025
Source:Instagram