LEGO Dragon Emerges from Sky Portal
Outstanding
Credits
Brands: LEGO, LEGO Fortnite
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Imagine Big Ben becoming the stage for a dragon’s arrival through a portal in the sky. That’s the surprising premise of this LEGO fake out of home ad featuring an epic LEGO Fortnite challenge. The video unfolds as two women smile toward the camera with Big Ben in the background, when suddenly the clouds split open, revealing a rift from which a massive blue vehicle descends. Moments later, a flying red dragon swoops down and lands atop the iconic clocktower, made entirely from LEGO bricks. As the sky seals back up, crowds below capture the moment on their phones. The dragon breathes fire before launching into the air again, soaring over the River Thames. A second rift reopens, welcoming both the dragon and the vehicle back through it before vanishing above the skyline. Using distinctive computer generated graphics, this LEGO fake out of home ad transforms the London landmark into an innovative product showcase.







