Shark Home Giant Fan Cools Santa Monica Pier
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Shark FOOH campaign, a massive pink and white fan towers above the bustling Santa Monica Pier, circulating cool air over beachgoers escaping the summer heat. The scene unfolds as the giant fan spins powerfully above the pier, offering relief from the sweltering sun and transforming the iconic California hotspot into a breezy retreat. With an innovative use of computer generated graphics, this Shark fan ad FOOH campaign transforms a familiar seaside destination into a larger-than-life example of cooling power, highlighting Shark’s commitment to performance in any weather.
