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Board Giant Arms Play Puzzle Blocks on Facade

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Board

Who we think created this: origiful

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Large Objects, Building Transformation

Surrounding: City

Date posted: April 6, 2026

Source: Instagram

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Imagine a busy city street transformed into a [dynamic] challenge where passersby are invited to hunt for hidden rewards. That’s the engaging premise of this Board cgi video featuring an interactive Easter-themed bonus point game woven into an urban scene. The video unfolds as the camera opens on a sidewalk view of tall buildings under a clear blue sky, one rooftop sign reading “10 POINTS,” while a flatbed truck rolls past carrying giant boxes that read “Can you find…” and “…all of the points,” with Mushka digital pets perched on top as part of the game; as the truck moves on, a neighboring building with a large “BOARD” sign comes into view, showcasing a live interactive display where Tetris-like blocks are constantly rearranged by teal and yellow mechanical arms mounted on the facade, and the shot lingers on this active wall while cars, bicycles, and pedestrians flow through the street until the camera slowly zooms in as the arms keep shifting the pieces, hinting at more hidden bonus points to be discovered. Using viral CGI effects, this Board cgi video transforms the everyday city streetscape into an immersive product showcase.

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