Vivax Giant Appliances Roll Past Arc de Triomphe
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine the Arc de Triomphe doubling as a household showroom. That’s the creative premise of this Vivax mixed reality ad featuring a colossal shopping cart brimming with home appliances. The video unfolds as this unexpected cart loaded with Vivax appliances rolls up to the historic Parisian monument, transforming the scene into a bustling display of practical living solutions that merge seamlessly with the grandeur of the location. Using dynamic computer generated graphics, this Vivax mixed reality ad transforms the Arc de Triomphe into an effective product showcase.
