Vivax Giant Appliances Roll Past Arc de Triomphe

Vivax Appliances at Arc de Triomphe

This Vivax mixed reality advertisement features a colossal shopping cart, brimming with home appliances, rolling up to the historic Arc de Triomphe in Paris. The video transforms the monument into a bustling display of practical living solutions.

Using dynamic computer-generated graphics, the ad merges the grandeur of the Parisian landmark with a showcase of Vivax appliances, effectively turning the Arc de Triomphe into a product display.

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Credits

Brand:Vivax

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:July 29, 2025
Source:Instagram