Samsung Giant "Trifold" Unfolds on Billboard

This CGI advertisement for Samsung features a wide shot of the Grand Park Orchard Hotel facade, showcasing a billboard promoting the Galaxy Z TriFold. Beside it, a towering 3D installation of the device is displayed.

The scene progresses as the camera zooms out, tracing a glowing blue line along the foldable phone's contours before it vanishes. The phone then dramatically unfolds to reveal a colourful digital peacock. This peacock turns to face the cityscape and fans out its tail in a burst of vivid colours and shimmering sparkles.

Utilising augmented reality, this Samsung foldable phone CGI ad transforms a city landmark into a fresh, relatable spectacle, highlighting Samsung’s next shape of innovation.