Samsung Giant "Trifold" Unfolds on Billboard

In this Samsung cgi ad, the scene opens with a wide shot of the Grand Park Orchard Hotel facade, where a billboard promoting the Galaxy Z TriFold is displayed beside a towering 3D installation of the same device. The scene unfolds as the camera gradually zooms out, tracing a glowing blue line along the contours of the giant foldable phone before it vanishes, and the phone unfolds dramatically to reveal a colorful digital peacock, which turns to face the cityscape and fans out its tail in a burst of vivid colors and shimmering sparkles. With a clear use of augmented reality, this Samsung foldable phone cgi ad transforms a city landmark into a fresh, relatable spectacle, highlighting Samsung’s next shape of innovation.