F1rst Motors Robot Car Sits Atop Store
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FOOH Impact Score
Outstanding
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Brand: F1rst Motors
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In this VisitBelfast augmented reality faux ooh ad, a massive CGI iceberg unexpectedly crashes into the side of Belfast City Hall, drawing the attention of passersby. The ad humorously reimagines this historic building as the focal point of an arctic adventure, showcasing Belfast’s Titanic legacy through an impactful blending of storytelling and tourism. A memorable faux ooh ad that masterfully blends humor and creativity with a distinctive twist on destination branding.
