Galeries Lafayette BOJ Rabbit Decorates Pop-Up
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Beauty of Joseon CGI ad, the BOJ rabbit mascot delightfully explores a dreamy pink pop-up shop nestled inside Galeries Lafayette. The ad humorously reimagines a Parisian department store as a playful K-beauty wonderland, where oversized Daily Tinted Fluid Sunscreen bottles and miniature product displays transport shoppers into a skincare paradise. A captivating moment that masterfully blends creativity with a memorable twist on beauty retail, inviting audiences to shout 'K-beauty, let's go!' as they discover Korean skincare like never before.
