Galeries Lafayette BOJ Rabbit Decorates Pop-Up

Beauty of Joseon Rabbit at Galeries Lafayette

This CGI advertisement for Beauty of Joseon features the brand's rabbit mascot exploring a whimsical pink pop-up shop. The pop-up is situated within the iconic Galeries Lafayette department store, reimagining the Parisian setting as a playful K-beauty wonderland.

The ad showcases oversized Daily Tinted Fluid Sunscreen bottles and miniature product displays, creating an immersive skincare paradise. It offers a creative and memorable twist on beauty retail, encouraging audiences to engage with Korean skincare in a novel way.

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FOOH Impact ScoreSolid
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Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:July 28, 2025
Source:Instagram