FOOH Ad Ralph Lauren Polo Bear Riding on Top of Bus

Ralph Lauren Polo Bear Riding on Top of Bus in Paris

Polo Bear Above the Bus in fake-out-of-home ad of Ralph Lauren

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FOOH Impact Score:

Outstanding

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Credits

Brand: Ralph Lauren

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Character Animation, Simple Motion, Large Objects

Surroundings: Louvre Museum, Streets

Date posted: July 23, 2024

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In this Ralph Lauren cgi campaign, a sleek branded bus glides past the Louvre Museum while showcasing the Polo Bear mascot dressed in the official Team USA Paris Olympics outfit, confidently posed atop the vehicle. The scene unfolds as the bear, with one knee down and hand shading his eyes, scans the historic Paris skyline, bringing the excitement of the upcoming Summer Games to life and signaling Ralph Lauren’s approach to the 2024 Olympics. With an Engaging use of VFX, this Ralph Lauren promo ad cgi campaign transforms a familiar cultural setting into a fresh, relatable spectacle, highlighting Ralph Lauren’s celebration of national pride and global sportsmanship.