Ralph Lauren Polo Bear Riding on Top of Bus in Paris
Ralph Lauren Polo Bear in Paris
This CGI campaign for Ralph Lauren features the iconic Polo Bear mascot atop a branded bus, gliding past the Louvre Museum in Paris. The bear is dressed in the official Team USA Paris Olympics outfit, confidently posed with one knee down and hand shading his eyes, scanning the historic Paris skyline.
The scene brings the excitement of the upcoming Summer Games to life, signaling Ralph Lauren’s approach to the 2024 Olympics. Through engaging VFX, this promotional ad transforms a familiar cultural setting into a fresh, relatable spectacle, highlighting Ralph Lauren’s celebration of national pride and global sportsmanship.
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FOOH Impact ScoreOutstanding
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Credits
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