Beauty of Joseon Products Spill in NYC
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: Beauty of Joseon
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In this Beauty of Joseon mixed reality ad, a giant BOJ rabbit mascot floats calmly between Manhattan skyscrapers as a pink product truck below releases a cascade of white skincare boxes onto the street. The ad humorously reimagines the bustling New York City landscape with a massive inflatable bunny and floating pink hearts, paired with a skincare drop that turns the urban setting into an intriguing display. A captivating blend that masterfully mixes humor and creativity with a memorable twist on skincare.
