Beauty of Joseon Giant Cowboy Hat Reveals Sunscreen
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Beauty of Joseon
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In this Beauty of Joseon FOOH campaign, a clear pink orb drifts above a Sephora storefront before transforming into a towering Day Dew Sunscreen bottle with SPF 50. The ad dramatically reimagines an everyday shopping scene with a skincare hero that dominates the street view, as miniature versions of the product cascade from the building’s structure to mark an exclusive launch. A fun execution that masterfully blends creativity with a memorable twist on sunscreen visibility and product awareness.
