Beauty of Joseon Giant Cowboy Hat Reveals Sunscreen
Beauty of Joseon Sunscreen Campaign
This FOOH (fake out-of-home) campaign for Beauty of Joseon features a clear pink orb drifting above a Sephora storefront. The orb then transforms into a towering Day Dew Sunscreen bottle with SPF 50.
The advertisement reimagines an everyday shopping scene, with the skincare product dominating the street view. Miniature versions of the product cascade from the building's structure, marking an exclusive launch. This execution blends creativity with a memorable twist on sunscreen visibility and product awareness.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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