Lancôme Lip Gloss Rain Down From Building

Imagine Times Square waking up to a burst of lip gloss. That’s the engaging premise of this Lancôme cgi ad featuring an unexpected explosion of Juicy Tubes. The video unfolds as the scene opens on Lafayette Street in New York City where the Lancôme Idôle House pop-up store is located. Suddenly, numerous Juicy Tubes burst from the back of the building, tumbling forward across the façade and spilling onto the ground. As more tubes cascade, they gradually fill the entire surrounding space in a playful, glossy spectacle. Using computer generated imagery, this Lancôme cgi ad transforms a downtown storefront into a memorable product showcase.