Reformd Workout Equipment Drops at Shopping Center

In this Reformd FOOH ad, a dramatic scene opens at the bustling Cabot Circus in Bristol, England, where a Lagree Megaformer crashes down through the transparent roof onto the iconic skywalk. The scene unfolds as the camera pans upward just in time to catch the moment the futuristic equipment punches through the structure, scattering shards of glass and fragments across the walkway in a bold statement of presence and purpose, celebrating the brand’s record-breaking sales and sold-out fitness packages. With an impactful use of CGI effects, this Reformd fitness campaign FOOH ad transforms a familiar urban landmark into a vivid spectacle, highlighting Reformd’s momentum in capturing attention and redefining the fitness experience.