Reformd Workout Equipment Drops at Shopping Center

Reformd Equipment Drops at Cabot Circus

This Reformd FOOH ad features a dramatic scene at the Cabot Circus shopping centre in Bristol, England. A Lagree Megaformer crashes through the transparent roof onto the iconic skywalk.

The camera pans upward to capture the moment the equipment punches through the structure, scattering glass shards and fragments across the walkway. This CGI effect celebrates Reformd’s record-breaking sales and sold-out fitness packages.

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Credits

Agency:Sweat and Tonic
VFX:Nemya Begloo

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:England
City:Bristol
Date posted:April 17, 2025
Source:Instagram