Bricoceram Giant Tools Bounce Through Parking Lot
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a suburban parking lot turning into a colossal home improvement zone. That’s the dynamic premise of this Bricoceram FOOH campaign featuring oversized DIY tools. The video unfolds as giant spirit levels tower above rows of parked cars and enormous paint buckets roll effortlessly between vehicles, transforming the hardware store’s lot into a surprising adventure playground for back-to-school DIYers. Using captivating CGI effects, this Bricoceram FOOH campaign transforms an everyday parking space into an engaging product showcase.
