Crocheted Dreams Crocheted Balls Float Around City
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This handmade fashion mixed reality ad begins with colorful crocheted monsters emerging into Warsaw’s skyline from behind monumental buildings. This moment cleverly highlights the dynamic fusion of traditional crafting and modern digital experiences as 3D animated creatures with oversized eyes and textured yarn surfaces swirl around a model walking through the old town, dressed in bold, fabric-rich designs. As a perfect blend of surprising storytelling and effective product integration, the CGI effects enhancement is designed for boosting awareness of the brand’s artisanal-meets-tech approach.
