Crocheted Dreams Crocheted Balls Float Around City
Crocheted Dreams in Warsaw
This mixed reality advertisement features colourful crocheted monsters emerging into Warsaw’s skyline from behind monumental buildings. These 3D animated creatures, with oversized eyes and textured yarn surfaces, then swirl around a model walking through the old town.
The model is dressed in bold, fabric-rich designs, showcasing a dynamic fusion of traditional crafting and modern digital experiences. This CGI-enhanced video aims to boost awareness of the brand’s artisanal-meets-tech approach through surprising storytelling and effective product integration.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Dawid Herda