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Chimi Sunglasses Vitrine Wave Motion

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Outstanding

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Credits

Brand: Chimi

Agency / Production / VFX: Unknown

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This Chimi faux ooh ad begins with two men walking past a Chimi store, where a display of sunglasses sits neatly arranged. This moment cleverly highlights the brand’s dynamic approach to eyewear as the sunglasses unexpectedly move in a wave-like motion, seemingly reacting to their presence. The lenses tilt and shift, appearing almost lifelike, creating an engaging interaction that follows the men before smoothly returning to their original positions. As a perfect blend of insightful storytelling and creative product integration, the CGI effects enhancement is designed for drawing attention to the brand’s in-store experience.

Metadata

Brand Industry: Retail & Fashion

Country: Unknown

City: Unknown

Effects / Animations: Floating Objects, Interaction, Object Transformation

Surroundings: Sidewalk, Building, Store

Posted on October 27, 2024

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