FOOH Impact Score:
Outstanding
Learn moreThis Chimi faux ooh ad begins with two men walking past a Chimi store, where a display of sunglasses sits neatly arranged. This moment cleverly highlights the brand’s dynamic approach to eyewear as the sunglasses unexpectedly move in a wave-like motion, seemingly reacting to their presence. The lenses tilt and shift, appearing almost lifelike, creating an engaging interaction that follows the men before smoothly returning to their original positions. As a perfect blend of insightful storytelling and creative product integration, the CGI effects enhancement is designed for drawing attention to the brand’s in-store experience.
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