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Wonderland Lisboa City Lights Spectacle

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Credits

Brands: Wonderland Lisboa, TVI

Who we think created this: thatkid

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Metadata

Brand Industry: Travel & Hospitality

Country: Portugal

City: Lisbon

Effects / Animations: Large Objects, Inflation

Surroundings: City, Marques De Pombal Square

Date posted: December 1, 2025

Source: Instagram

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Imagine Europe’s busiest shopping street turning into a brand runway in the sky. That’s the captivating premise of this JD Sports FOOH campaign featuring massive balloon letters effortlessly floating between Frankfurt’s towering Zeil buildings. The video unfolds as giant, helium-filled letters spelling 'JD SPORTS' hover between skyscrapers, casting dynamic shadows and creating a surreal moment for stunned shoppers, setting the stage for the retailer’s highly anticipated store opening. Using computer generated graphics, this JD Sports FOOH campaign transforms Frankfurt’s city center into an innovative product showcase.

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