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MediaMarkt Inflatables Hover Above Erasmus Bridge

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FOOH Impact Score

Solid

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Credits

Brand: Mediamarkt

Who we think created this: Orthodoxx

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Netherlands

City: Rotterdam

Effects / Animations: Large Objects, Inflation

Surroundings: Erasmus Bridge, City

Date posted: January 5, 2024

Source: Instagram

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Imagine Rotterdam’s iconic Erasmus Bridge turning into a floating holiday shopping destination. That’s the captivating premise of this MediaMarkt fake out of home ad featuring a city-lit celebration of tech gifts. The video unfolds as three glowing red inflatables — the MediaMarkt 'M' logo, an oversized shopping bag brimming with popular tech brands, and a Christmas tree decorated with retailer badges — hover high above the bridge, casting a festive hue across the night skyline. Using impactful CGI effects, this MediaMarkt fake out of home ad transforms the airspace above one of the city's most recognizable landmarks into an engaging product showcase.

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