Jams Fruit Snacks Spill from School Bus
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Jams FOOH ad begins with a bright school bus screeching to a halt before transforming into a vending-like spectacle. This moment cleverly highlights the irresistible appeal of Jams fruit snacks as thousands of treats burst out from the vehicle’s windows and doors, covering the street in a colorful avalanche while a giant smiling Jams character rises from the fruity flood. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for sparking online conversations and energizing back-to-school buzz.
